Guides
Guides for small business owners who want to be found
These guides answer questions small business owners commonly ask, in plain language. They are useful whether or not you ever work with us.
Updated
What a small business website really costs
The parts behind any website price: domain, hosting, design, writing, upkeep and your own time. It compares doing it yourself, a freelancer, an agency and a done-for-you service, and lists questions to ask before you pay anyone.
How to get your business found on Google
The difference between regular search results and Maps, why your name, address and phone must match everywhere, why each main service needs its own page, and what is outside your control.
Do you need a website, or is a social page enough?
What a website, a social page and a listing each do well, who can reasonably skip a website for now, and what a website does that a profile cannot.
Small business website checklist
The pages and details a small business site needs, checked against Google's guidance on people-first content. Useful for reviewing a site you already have.
Website builder vs designer vs done-for-you
How the three options differ in time, kinds of cost, control and who they suit, so you can pick the one that fits how you work.
Local SEO basics
The basics of showing up for nearby customers: your Business Profile, hiding your address if you work at customers' homes, asking for reviews honestly, and writing content that helps.